Picking the perfect paint color for your project is only part of the specification process.  Learn how specifying the right Benjamin Moore paint product can impact your project.

Not all paint is created equal.  There are many different types of paint, each product is designed to work differently and perform differently based on location.  When we specify paint, we often focus so much on the color that we ignore the paint product to which the color will be added.  To specify paint, we need to consider both the color and the product.

Benjamin Moore offers a wide variety of premium products for your projects.  But what makes Benjamin Moore’s product different than competitors?  Paint is comprised of four essential ingredients: solvents, resins, pigments, and additives.  Solvents thin the coating to make it easier to apply to the substrate.  Resins hold the pigment particles together and provide film integrity and adhesion; they also control gloss and sheen.  Pigments provide color, hiding, and protection to the underlying substrate.  Additives provide specific attributes such as mildew resistance.  Together the ingredient amounts and quality of the ingredients impact the paint’s performance, cost, and intended use.

The advanced colorant systems and resin technologies make Benjamin Moore products perform better than competitors.  When painting, Benjamin Moore products have better hide.  This means fewer coats are needed to cover the substrate and achieve the desired color.  Color rub-off is another key benefit of Benjamin Moore products.  This means the coatings will hold up to repeated washings without the color “rubbing off” over time.

An example of premium paint with superior technology is Benjamin Moore’s Aura®.  The recently improved formula offers unparalleled depth and richness.  Comprised of a new proprietary resin, a system of enhanced pigments and other cutting-edge chemistry from the Benjamin Moore R&D lab heighten the beauty and performance of Aura Interior paint.  To learn more about Benjamin Moore Aura and other paint products, visit WWW.BenjaminMoore.Com.

After selecting the right Benjamin Moore color and product for your project, it’s important to craft a paint specification.  The paint specification will control and protect your paint selection.  When crafting the paint schedule, it’s essential to include these elements- manufacturer name, product name, finish, color number, color name, and location.  For example, you’re working on designing a living room for your client.  You have determined that Benjamin Moore’s Aura Matte is the right product for the project.  The color you select is White Dove, OC-17.  The paint schedule should say “Livingroom Wall- Benjamin Moore Aura Matte OC-17.”

Your local Benjamin Moore Architect and Designer Representatives can help with any questions regarding paint specifications!  Contact Info@BenjaminMoore.com or visit WWW.BenjaminMoore.Com to find your local Representative.